Unlock The Full Potential of Your Sales Team

We are passionate about using technology to motivate, uplift and support sales executives to improve their abilities, foster team cohesiveness and achieve next level sales growth.

By blending technology and human behavior, we show what sales teams are made of — the purpose, potential and performance of your people.

At Gradmor, we know that everyone has different goals and we strive to understand and facilitate their individual growth as well as the high performance of sales teams. We want people to achieve their fullest potential, that’s why our Sales Talent Intelligence platform tells a story around your people, so you can understand who they are, what motivates them, and what impact they truly want to make at work. Our behavioral science and machine learning technology helps sales leaders hire, develop and retain the best sales talent while transcending how sales teams perform to the best of their abilities.

Our mission is to develop innovative sales technology that helps people thrive in the workplace.

Leadership Team

Tyler Marcus, CEO

Tyler is Chief Executive Officer of Gradmor. Prior to being a founding partner of Gradmor, he utilized his data analytics and finance background to drive growth efforts at two startups. Before these management roles, Tyler worked as a financial data analyst in both tech and healthcare. Tyler holds a BA in History from the University of Wisconsin-Madison and was a member of the Honors Research Scholars program where he aided professors in data analysis. In his free time, Tyler enjoys sports, trying new food and concerts.

Ava (Pott) Marcus, COO

Ava is the Chief Operating Officer of Gradmor. Prior to founding Gradmor in 2017, Ava worked at an agency crafting digital marketing strategies for fast growing technology brands guided by data analytics and business intelligence. She has also worked in office management, project management and operation roles optimizing sales efficiencies, business processes and people management efforts in the US and Asia. Ava holds a BA in Political Science and History from the University of Wisconsin-Madison. In her free time, she enjoys cooking, running and traveling.