Transforming How Businesses Grow

Gradmor is changing how organizations scale with their most important asset — people.

About Us

Gradmor provides human capital financial solutions that help organizations, from technology companies to financial institutions, improve business performance. Our solutions are pioneered by our proprietary People Financial Intelligence (PFI) methodology that provides insights into how human capital can drive better financial results — whether it’s increasing revenue, improving profitability or becoming more capital efficient. With our combination of financial analysis, data analytics and strategic growth expertise, we help businesses scale more quickly, solve their biggest growth challenges and maximize the return on their investments.

“Our goal is to help build more profitable, scalable and sustainable businesses.”

Leadership Team

Tyler Marcus, CEO

Tyler Marcus is Chief Executive Officer of Gradmor. Prior to being a founding partner of Gradmor, he utilized data analytics and finance to drive acquisition efforts at multiple startups. Before these management roles, Tyler worked as a Financial Data Analyst in both tech and healthcare. Tyler holds a BA in History from the University of Wisconsin-Madison and was a member of the Honors Research Scholars program where he aided professors in data analysis.

Ava Pott, President

Ava Pott is President of Gradmor. Prior to founding Gradmor in 2017, Ava worked at an agency managing mid-market, tech and startup clients. She also worked in Operations optimizing efficiencies, business processes and people management efforts at several international companies in the US and China. Ava holds a BA in Political Science and History from the University of Wisconsin-Madison.